BRIEFS BRANDING
Feb. 28 - March 3, 2013 & March 21 - 23, 2014
Program Book Cover for 2013
Program Book Cover for 2014
Partnered with the Uppity Theatre Company and Vital VOICE Magazine, I rebranded the annual BRIEFS: A Festival of Short LGBT Plays branding for 2013 and 2014. BRIEFS is a weekend-long event that brings together a diverse audience fromthe LGBT community, straight allies, local business and local artists. For both years I've worked on the branding and advertising campaign, BRIEFS was sold out for the entire weekend.
The slogan/theme we worked on was "Come for the play... Stay for the party." I tried to model the BRIEFS branding to exemplify the after-party and the concept that this was more than a theatre production, but a celebration. I used a full-bleed black and white photo of dancing partygoers and bright neon colors to show this. For the 2014 BRIEFS branding, I updated the typography and logo to give the event a more modern look, but maintained the overall aesthetic of the previous year.
CLIENTS
The Uppity Theatre Company, Pearl Vodka, Barefoot Wine and the Regional Arts Commission
ROLES
Art Direction, Program Book Design, Advertising Campaign
MARKETING MATERIALS
Play program book covers, print advertisments, website graphics, social media graphics, business cards, large-scale banners, postcards, flyers and posters.
Here you will find some of the print branding. The BRIEFS print advertisement (above left) was featured on the back cover of Vital VOICE Magazine, and inside the print editions of St. Louis Magazine and ALIVE Magazine.
As part of the marketing strategy, we also used Business Cards (above right) as a quick and convenient way to advertise the weekend-long theatrical production. Our marketing team also handed out Postcards (below) to mail or hand out to potential attendees.
Postcard: Front (left) & Back (right)
Print Advertisement
Business Cards