QUEENS IN SPACE I & II BRANDING
Aug. 10, 2013 & Aug. 21, 2014
Print Advertisement/Branding 2013
Print Advertisement/Branding 2014
Queens in Space is an event that benefits a local non-profit organization. Starting in 2013, Queens in Space features a space-themed drag show and entertainment acts on the rooftop of Moonrise Hotel. The event was such a success the first year, Moonrise Hotel asked to partner again in 2014 for Queens in Space: the Sequel.
For the overall branding, I tried to make it very feminine and play into the drag show with an ambiguous silhouette of a woman. In 2014, I altered the Space Girl to hold up two fingers, symbolizing "the Sequel" aspect.
CLIENTS
Vital VOICE Magazine, Pearl Vodka, Moonrise Hotel, Bacardi Rum, Jilly's Cupcakes
ROLES
Art Direction, Illustration, Advertising Design & Marketing St
MARKETING MATERIALS
Backpage print advertisement, life-size cardboard Space Girl cutout, large-scale styrofoam posters, flyers, postcards, and web graphics optimized for social media and our website
Postcard: Front (above) & Back (right)
SPACE GIRL
ON SOCIAL MEDIA
As part of the marketing strategy for Queens in Space: the Sequel, I made the Space Girl on a transporter and printed the illustration to be a life-size cutout.
The idea was to take photos of the Space Girl "teleporting" to various places in St. Louis as a creative way to promote and countdown to the event.
